Job Purpose
SOFTWAVE TECH SOLUTIONS LTD is seeking a skilled Social Media Manager to plan, manage, and grow the company’s online presence across social media platforms. The role supports the company’s IT consultancy and technology services by increasing brand awareness, engaging target audiences, and driving consistent digital communication aligned with business objectives.

Salary
£42,000 per annum

Key Duties and Responsibilities

Develop and implement social media strategies aligned with the company’s IT consultancy and technology services

Manage and maintain the company’s social media accounts across platforms such as LinkedIn, X (Twitter), Facebook, and Instagram

Create, schedule, and publish high-quality content including posts, graphics, videos, blogs, and promotional materials

Plan and execute social media campaigns to promote IT services, software solutions, and business initiatives

Monitor social media channels, respond to comments and messages, and engage with followers in a professional manner

Track trends in technology, digital marketing, and social media to keep content relevant and engaging

Analyse social media performance using analytics tools and prepare regular reports with insights and recommendations

Collaborate with marketing, sales, and technical teams to ensure consistent brand messaging

Manage online reputation and handle sensitive or negative feedback appropriately

Support wider digital marketing and communication activities when required

Skills and Competencies

Excellent written and verbal communication skills

Strong understanding of social media platforms, content strategies, and audience engagement

Experience using social media management and analytics tools

Creative mindset with strong organisational and time-management skills

Ability to analyse performance data and optimise content strategies

Good understanding of digital marketing trends, particularly within the IT or technology sector

Qualifications and Experience

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field

At least 2–3 years’ relevant professional experience as a Social Media Manager or in digital marketing

Experience working in or with IT, technology, or consultancy-based organisations is highly desirable

Working Hours
Full-time, 37.5 hours per week

Reporting Line
Reports to the Director / Senior Management Team